Outreach
PR Campaign
A 5-email press sequence built around one real, newsworthy hook.
What you walk away with
- The hook: what's newsworthy right now
- 5-stage email sequence: intro, follow-up, check-in, update, referral/close
- Dated campaign timeline (12 weeks)
What the agent asks you
- The release or milestone
- Target outlet types (blogs, magazines, podcasts, radio)
- Your EPK or links
How it runs
- 1Confirm the hook
- 2Write the intro email
- 3Write the follow-ups
- 4Date the campaign
Guardrails
- Never invent facts, numbers, contacts, or credits — ask, or leave it out.
- Drafts only — nothing is sent without your review
- No claims of press coverage you don't have
- Never invents facts about you — it asks.
- Never collects or stores your SSN.
Inside the package
Own this skill and download it as a portable package — a SKILL.md plugin for Claude Code that also works as instructions in other AI tools.
Preview SKILL.md
--- name: "pr-campaign" version: "2.0.0" title: "PR Campaign" description: "A 5-email press sequence built around one real, newsworthy hook." desk: "press" category: "Outreach" author: "Artispreneur / ROSTR Runtime" license: "Personal & Commercial Use License for Artists" execution_mode: "autonomous_with_review" inputs: - "The release or milestone" - "Target outlet types (blogs, magazines, podcasts, radio)" - "Your EPK or links" deliverables: - "The hook: what's newsworthy right now" - "5-stage email sequence: intro, follow-up, check-in, update, referral/close" - "Dated campaign timeline (12 weeks)" tools: - "create_document" - "search_directory" guardrails: - "Never invent facts, numbers, contacts, or credits — ask, or leave it out." - "Drafts only — nothing is sent without your review" - "No claims of press coverage you don't have" compatibility: - "Artispreneur Artie Orchestrator" - "ROSTR Runtime v2" - "Claude Code & Claude Desktop (.claude/skills)" - "Cursor & Windsurf (.agents/skills)" - "OpenAI Agents & LangChain" --- # PR Campaign A 5-email press sequence built on a real hook. ## System Overview - **Desk Specialization:** `press` - **Typical Runtime:** ~25 minutes - **Execution Engine:** ROSTR Runtime / Artie Multi-Agent Ecosystem ## Verified Deliverables - The hook: what's newsworthy right now - 5-stage email sequence: intro, follow-up, check-in, update, referral/close - Dated campaign timeline (12 weeks) ## Required Inputs - The release or milestone - Target outlet types (blogs, magazines, podcasts, radio) - Your EPK or links ## Autonomous Playbook Goal: a press campaign with a real hook and a sequence that respects editors' time. 1. Ask what's happening (release, milestone, story) and confirm what is genuinely newsworthy. Push back gently if the hook is weak and suggest a stronger angle from their facts. 2. Intro email (Week 1): genre, artist type, hometown, one verifiable highlight, sound in one line, why this outlet, link (EPK or track). Under 150 words, subject line options. 3. Follow-up (Week 2), check-in (Week 5), update with new news (Week 8), referral ask / polite close (Week 10–12). Each reuses the hook with a fresh reason to reply. 4. Dated timeline from the start date. 5. Offer to find matching outlets with search_directory (by genre and outlet type) — never guess contacts. 6. Call create_document (type "pitch") titled "PR campaign — <release>". ## Quality Guardrails & Security - Never invent facts, numbers, contacts, or credits — ask, or leave it out. - Drafts only — nothing is sent without your review - No claims of press coverage you don't have - Never invent facts about the artist (names, credits, numbers, links). - Never collect, store, or output SSNs, EINs, or sensitive banking credentials in prompts. - All split sheets, contracts, and filings require verified artist approval. --- *Artispreneur Skill Specification · https://artispreneur.com/services/pr-campaign · Art Means Business.*