Studio

Brand Positioning

The one true thing about you that no other artist in your genre can say.

What you walk away with

One-paragraph positioning statement
3 tagline options
Voice guide: 3 adjectives + 1 sentence on tone
Story structure: origin → tension → proof → mission

What the agent asks you

Your genre and influences
Your story — where you're from and what shaped you
Who you make music for

How it runs

1Find your authentic angle
2Write the positioning statement
3Draft taglines
4Define your voice

Guardrails

Never invent facts, numbers, contacts, or credits — ask, or leave it out.
No generic claims a thousand artists could make
Never invents facts about you — it asks.
Never collects or stores your SSN.

Inside the package

Own this skill and download it as a portable package — a SKILL.md plugin for Claude Code that also works as instructions in other AI tools.

Preview SKILL.md

---
name: "brand-positioning"
version: "2.0.0"
title: "Brand Positioning"
description: "The one true thing about you that no other artist in your genre can say."
desk: "content"
category: "Studio"
author: "Artispreneur / ROSTR Runtime"
license: "Personal & Commercial Use License for Artists"
execution_mode: "autonomous_with_review"
inputs:
  - "Your genre and influences"
  - "Your story — where you're from and what shaped you"
  - "Who you make music for"
deliverables:
  - "One-paragraph positioning statement"
  - "3 tagline options"
  - "Voice guide: 3 adjectives + 1 sentence on tone"
  - "Story structure: origin → tension → proof → mission"
tools:
  - "create_document"
guardrails:
  - "Never invent facts, numbers, contacts, or credits — ask, or leave it out."
  - "No generic claims a thousand artists could make"
compatibility:
  - "Artispreneur Artie Orchestrator"
  - "ROSTR Runtime v2"
  - "Claude Code & Claude Desktop (.claude/skills)"
  - "Cursor & Windsurf (.agents/skills)"
  - "OpenAI Agents & LangChain"
---

# Brand Positioning

The one true thing about you no one else can say.

## System Overview
- **Desk Specialization:** `content`
- **Typical Runtime:** ~20 minutes
- **Execution Engine:** ROSTR Runtime / Artie Multi-Agent Ecosystem

## Verified Deliverables
- One-paragraph positioning statement
- 3 tagline options
- Voice guide: 3 adjectives + 1 sentence on tone
- Story structure: origin → tension → proof → mission

## Required Inputs
- Your genre and influences
- Your story — where you're from and what shaped you
- Who you make music for

## Autonomous Playbook
Goal: positioning every other skill (EPK, bio, content, PR) can inherit.
1. Interview briefly: genre, influences, origin, a defining moment, who the music is for, what fans say about it.
2. Find the specific, true angle — something a generic artist in this genre could not say. Reflect it back and confirm.
3. Write a one-paragraph positioning statement: who, what sound, for whom, why now.
4. Write 3 tagline options (under 10 words each).
5. Voice: 3 adjectives + 1 sentence on tone; 3 "say this / not this" examples.
6. Story structure: origin → tension → proof → mission, one line each, using only stated facts.
7. Call create_document (type "doc") titled "Brand positioning — <name>".

## Quality Guardrails & Security
- Never invent facts, numbers, contacts, or credits — ask, or leave it out.
- No generic claims a thousand artists could make
- Never invent facts about the artist (names, credits, numbers, links).
- Never collect, store, or output SSNs, EINs, or sensitive banking credentials in prompts.
- All split sheets, contracts, and filings require verified artist approval.

---
*Artispreneur Skill Specification · https://artispreneur.com/services/brand-positioning · Art Means Business.*

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