Chapter 2 of 7
Types of Trademarks for Music and Brands
Module 2.1: Word Marks
A word mark is a trademark that consists of a word, words, letters, or numbers.
It protects the literal name of your brand and prevents others from using the same or similar name.
Key Points:
- Definition: A word mark is a trademark that consists of a word, words, letters, or numbers.
- Brand Name Protection: It protects the literal name of your brand.
- Example: The word mark "Apple" for Apple Inc.
Module 2.2: Design Marks (Logos)
A design mark is a trademark that consists of a design, logo, or other visual symbol.
It protects the visual representation of your brand and prevents others from using the same or similar logo.
Key Points:
- Definition: A design mark is a trademark that consists of a design, logo, or other visual symbol.
- Visual Representation: It protects the visual representation of your brand.
- Example: The Apple logo for Apple Inc.
Module 2.3: Sound Marks
A sound mark is a trademark that consists of a sound or series of sounds.
It protects a unique sound associated with your brand, such as a jingle or musical phrase.
Key Points:
- Definition: A sound mark is a trademark that consists of a sound or series of sounds.
- Unique Sound: It protects a unique sound associated with your brand.
- Example: The NBC chimes for NBC.
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