Module 3
~12 minutes

Module 2.1

How to Network in the Music Industry

Before you start networking, you need to establish a professional presence that makes people want to connect with you. Your online and offline presence should clearly communicate who you are as an artist and what value you bring.

  • *Your Digital Foundation:**
  • *Professional Website:**

Your website is your digital headquarters. It should include:

  • Professional bio and artist story
  • High-quality press photos
  • Music samples and streaming links
  • Video content (music videos, performances)
  • Press/media kit for download
  • Contact information
  • Social media links
  • Upcoming shows and tour dates
  • *Social Media Profiles:**

Maintain active, professional profiles on key platforms:

  • Instagram - Visual storytelling and daily updates
  • Twitter/X - Industry conversations and networking
  • LinkedIn - Professional connections and opportunities
  • TikTok - Creative content and viral potential
  • YouTube - Music videos and behind-the-scenes content
  • *Electronic Press Kit (EPK):**

Create a one-sheet EPK that includes:

  • Professional bio (short and long versions)
  • High-resolution photos
  • Music links (streaming and download)
  • Video links
  • Press quotes and reviews
  • Performance history
  • Contact information
  • *Your Offline Presence:**
  • *Business Cards:**

Yes, they still matter! Include:

  • Your artist name
  • Logo or photo
  • Website and main social media
  • Email and phone
  • QR code linking to your music
  • Memorable design that reflects your brand
  • *Professional Materials:**
  • Quality merch for giveaways
  • Physical demos or albums
  • Promotional postcards
  • Stickers with your branding
  • *Your Elevator Pitch:**

Develop a clear, concise way to introduce yourself: "I'm [Name], a [genre] artist from [location]. My music combines [influences] with [unique element]. I recently [recent achievement]. I'm currently working on [current project] and looking to connect with [type of professionals]." Practice until it feels natural, not rehearsed.

  • *Consistency is Key:**

Ensure your branding is consistent across all platforms:

  • Use the same artist name everywhere
  • Consistent color schemes and visual style
  • Similar bios and messaging
  • Professional quality across all materials
  • *Making a Strong First Impression:**

You only get one chance at a first impression. Whether it's online or in person, make sure:

  • Your materials are current and professional
  • Your music is easily accessible
  • You respond to messages promptly
  • Your content reflects your artist brand
  • You're findable via Google search
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