Module 2.1
How to Network in the Music Industry
Before you start networking, you need to establish a professional presence that makes people want to connect with you. Your online and offline presence should clearly communicate who you are as an artist and what value you bring.
- •*Your Digital Foundation:**
- •*Professional Website:**
Your website is your digital headquarters. It should include:
- •Professional bio and artist story
- •High-quality press photos
- •Music samples and streaming links
- •Video content (music videos, performances)
- •Press/media kit for download
- •Contact information
- •Social media links
- •Upcoming shows and tour dates
- •*Social Media Profiles:**
Maintain active, professional profiles on key platforms:
- •Instagram - Visual storytelling and daily updates
- •Twitter/X - Industry conversations and networking
- •LinkedIn - Professional connections and opportunities
- •TikTok - Creative content and viral potential
- •YouTube - Music videos and behind-the-scenes content
- •*Electronic Press Kit (EPK):**
Create a one-sheet EPK that includes:
- •Professional bio (short and long versions)
- •High-resolution photos
- •Music links (streaming and download)
- •Video links
- •Press quotes and reviews
- •Performance history
- •Contact information
- •*Your Offline Presence:**
- •*Business Cards:**
Yes, they still matter! Include:
- •Your artist name
- •Logo or photo
- •Website and main social media
- •Email and phone
- •QR code linking to your music
- •Memorable design that reflects your brand
- •*Professional Materials:**
- •Quality merch for giveaways
- •Physical demos or albums
- •Promotional postcards
- •Stickers with your branding
- •*Your Elevator Pitch:**
Develop a clear, concise way to introduce yourself: "I'm [Name], a [genre] artist from [location]. My music combines [influences] with [unique element]. I recently [recent achievement]. I'm currently working on [current project] and looking to connect with [type of professionals]." Practice until it feels natural, not rehearsed.
- •*Consistency is Key:**
Ensure your branding is consistent across all platforms:
- •Use the same artist name everywhere
- •Consistent color schemes and visual style
- •Similar bios and messaging
- •Professional quality across all materials
- •*Making a Strong First Impression:**
You only get one chance at a first impression. Whether it's online or in person, make sure:
- •Your materials are current and professional
- •Your music is easily accessible
- •You respond to messages promptly
- •Your content reflects your artist brand
- •You're findable via Google search