Module 1.2
How to Network in the Music Industry
The music industry has many different types of professionals, each playing a unique role. Understanding who these people are and what they do helps you network more strategically and build the right relationships for your career goals.
- •*Artists and Musicians:**
Fellow artists are often your most valuable connections. They understand your challenges, can collaborate with you, share opportunities, and provide moral support. Don't see other artists as competition—see them as potential collaborators and allies.
- •Independent artists in your genre
- •Artists in complementary genres
- •Session musicians and instrumentalists
- •Producers and beatmakers
- •Songwriters and composers
- •*Industry Gatekeepers:**
These professionals control access to important opportunities:
- •A&R representatives (Artist & Repertoire)
- •Record label executives
- •Music publishers
- •Booking agents
- •Tour managers
- •*Media and Promotion:**
These contacts help amplify your music:
- •Music journalists and bloggers
- •Playlist curators (Spotify, Apple Music, etc.)
- •Radio DJs and programmers
- •Music video directors
- •Social media influencers
- •*Business and Legal:**
Professional support for the business side:
- •Music attorneys
- •Business managers
- •Accountants specializing in music
- •Music marketing professionals
- •Sync licensing agents
- •*Live Performance:**
Essential for touring and live shows:
- •Venue owners and bookers
- •Festival organizers
- •Sound engineers
- •Lighting designers
- •Tour promoters
- •*Each Connection Serves Different Purposes:**
Early in your career, focus on connecting with other emerging artists and local industry professionals. As you grow, gradually expand your network to include higher-level industry contacts. Remember: relationships with peers are often more valuable than connections with big-name executives who may not have time to invest in emerging artists.